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Social media "gurus" and bloggers are egotistical jerks
That about sums up my feeling towards a few of my brethren in social media and journalism after yesterday’s Brody PR “debacle.” (I used that title only for dramatic effect. They’re not all egotistical...
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Will Gmail’s “Priority Inbox” decimate email marketing?
When Google announces new news, you can’t avoid it. There’s nothing you can do about it. When they’ve got a new product it’s always the lead story. Well, no exception with the announcement of Gmail’s...
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I could just unsubscribe from your mailing list, but I’d rather be a jackass
Do you like to be personally insulted? Do you like to have the validity of your business practices questioned? If this describes you, then you must start your own mailing list. It’s the only form of...
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16 annoying communications that must end in 2011
The more options we have to communicate with each other, the more ways we can annoy each other. For some reason when people do it in mass they think it’s OK. Here are some common communications...
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If you’re going to be fake, try not to announce it
I receive a lot of story pitches in the mail. Here’s one I received yesterday. It has not been edited at all. SUBJECT LINE: Story idea for Spark, David – email productivity Message for David Spark...
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Hey A-hole, YOU gave me YOUR business card
I go to many conferences. I have nice conversations with people. They give me their card. I follow up with them. They don’t respond. You know what would have saved us both a lot of time and effort? Is...
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What’s the worst office communications faux pas you ever witnessed? Part II
Here’s some of my coverage of the Ragan Communications event, “Employee Communications, PR and Social Media Summit” where I was reporting for Ignite Technologies. Last year at the Techcrunch Disrupt...
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13 Annoying Communications that Must End in 2012
Last year I wrote a list of 16 annoying communications that must end in 2011. It was one of my most popular articles of the year. I guess my readers just love to hear me complain. Given that my...
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The Obnoxious Trend of Faux Friendliness in Mass Mails
I’m sure there’s tons of evidence that shows personalizing a subject line increases open rate. I’m not going to bother researching it for you because I know it exists. Heck, the Publisher’s...
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The Best Email Ever Written Will Never Be Read
“What you write is less important than who you send it to,” said Andrew Hennigan, who teaches workshops about email, in a discussion on Quora. “Even if your cold email were written by the world’s best...
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